EA Press Conference

The conference started showing a Mass Effect 3 trailer followed by some gameplay showing the new epic battles Mass Effect 3 will feature.
Then NFS The Run took the stage showing us a demo that featured some racing and some quick time events, the story behind the game is the adventure of a dude running across USA, why? we don't know.
After NFS Star Wars took over the stage and showed us a cinematic trailer telling us the story behind the game.
Star Wars was followed by a SSX Trailer showing us the 3 modes of gameplay: Race it, Trick it and Survival, now the conference is moving to FIFA 12 the new game of one of the most successful and awarded games EVER, now they are talking about all the new features including the most exciting one: real injuries, now they are showing a trailer telling us why FIFA is so loved worldwide and why it it has such a big community playing it. The new FIFA football club was present it a site with challenges and storylines for you to play, it would be a free service and it can be used everywhere in almost everything that can play a game. Now they are announcing the sims social for Fb a game exclusively for Fb where you can play the sims like they're, only with lower graphics and probably a smaller world,38 studios took the stage and started showing their first and new game Reckoning, a game with epic wars and tons of gameplay hours created by some of the best game creators and artists out there in the gaming world. Now Insomniac took the stage and showed us their new multi platform game called Overstrike a game about a covert organization called Overstrike 9, then they showed us a trailer introducing the game characters that look pretty awesome.
Now the game of the conference took the stage BATTLEFIELD 3!!!! Showing us a trailer with some gameplay, now they're showing all the good stuff the Frostbite engine 2 can do such as big campaign and multiplayer maps or levels, now finally they're showing some multiplayer gameplay that looks pretty awesome with beautiful graphics and what looks like a new cqc system, Finally we are seeing some campaign gameplay with some tanks in a HUGE battlefield with beautiful sound, graphics and explosions, we can see the fight between tanks and also what looks like a thermal camera for the tank, after you have destroyed the tanks your character takes charge of what looks like a satellite or a UAV where you command a bombing strike against the enemy base you're heading to, after he bombing is done you move to the base where we can see the fire graphics, pretty realistic, then they showed us the release date of the game: October 25!! Not that far from now!!